The secret to the old money aesthetic is wearing simple, well-made clothes that look polished without being loud. This is why you can create the look at almost any price. From high street stores to mid-range labels and true luxury brands, it’s all about choosing the right colors, fabrics, and fits. Below are 12 brands that make it easy to build an elegant, timeless wardrobe no matter your budget.
The Best Old money Brands for every budget
High Street Brands (Affordable and Stylish)
1. Mango
Mango is one of the best high street brands for anyone who loves calm, neutral tones. Their blazers, trousers, and coats always look neat and put-together. You’ll often find cream, beige, and camel pieces that feel far more expensive than they are. A simple Mango coat and gold earrings can easily pass for quiet luxury.
2. Zara
Zara is known for fast fashion, but if you look carefully, you’ll find gems. The trick is to skip the overly trendy pieces and stick with classic cuts — blazers, wool coats, midi skirts, and shirts in soft shades. Their tailoring section is where you’ll find the most old money-friendly pieces. Think “less sparkle, more structure.”
3. COS
COS is perfect for anyone who likes minimal, modern design. Their pieces are clean and sleek, and the quality holds up well over time. The brand focuses on simple shapes and good fabrics — perfect for the understated, quiet luxury look. A COS coat or white shirt will always make you look like you have your life together.
4. & Other Stories
This brand sits between trendy and timeless. & Other Stories often features soft knits, midi dresses, and structured coats that look effortless. Their pieces have a feminine edge but stay simple enough to feel classic. You can easily mix one of their blouses or blazers into a capsule wardrobe.
Mid-Range Old money Brands (A Bit More of an Investment)
1.Theory
Theory is all about modern, quiet luxury. Their clothes are simple, well-cut, and made from quality fabrics that last. The brand focuses on clean lines — think tailored blazers, sleek trousers, and structured coats that always look refined.
It’s perfect for anyone who wants that old money look without going over the top. The style feels professional but relaxed, classic but easy to wear every day. If you love timeless pieces that go with everything, Theory is a brand worth keeping on your radar.
2. Quince
Quince is where modern simplicity meets quiet luxury. Their cashmere sweaters, silk skirts, and leather bags look and feel far more expensive than they are. Everything is designed in classic colors like ivory, camel, navy, and charcoal — the same tones you’d find in a high-end wardrobe.
The brand focuses on timeless pieces that last, so instead of buying something trendy every few weeks, you can build a small, elegant wardrobe that works all year round. A Quince cashmere sweater or silk blouse easily gives that old money feel without the luxury price tag.
3. Sézane
This French brand has a warm, romantic take on old money dressing. Think soft blouses, cozy knits, and relaxed tailoring that still feels elegant. Sézane focuses on quality over quantity, and their pieces always look charming without being fussy. It’s the kind of brand that makes you want to slow down and enjoy getting dressed.
4. Everlane
Everlane is the perfect example of quiet style done right. The brand focuses on clean shapes, neutral colors, and simple design — the kind of pieces that go with everything. Their sweaters, trousers, and shirts always look neat and thoughtful, even when you’re dressed casually.
Their wool coats, crisp white tees, and straight-leg jeans are must-haves if you want an effortless old money wardrobe. You can mix their basics with high-street finds like Mango or COS, and it will still look polished. What makes Everlane special is the feel — their clothes aren’t trendy, they’re timeless.
High-End Old money Brands (Quiet Luxury Classics)
1. Chanel
Chanel is the heart of timeless, old money fashion. The brand has been around for over a century and is known for pieces that never go out of style — the tweed jacket, quilted handbag, and simple black dress. Every design feels elegant and graceful, with just the right balance of strength and softness.
Wearing Chanel is about owning something classic that still feels special decades later. Even one item, like a pair of Chanel flats or a small silk scarf, can make a simple outfit look instantly polished.
2. Loro Piana
Loro Piana is all about quality and comfort. They use some of the finest cashmere and wool in the world to make simple, classic pieces that never go out of style. Their clothes are soft, natural, and quietly luxurious — perfect for anyone who wants to look refined without any logos.
3. Hermès
Hermès is the definition of heritage luxury. From their silk scarves to leather handbags, every piece feels timeless. It’s not about being trendy — it’s about owning something that will look just as elegant 30 years from now. Even a small Hermès accessory adds a touch of sophistication to a simple outfit.
4. Brunello Cucinelli
Brunello Cucinelli designs are all about understated perfection. Their pieces are crafted from soft, natural fabrics in gentle tones like cream, sand, and grey. They focus on texture, balance, and fit — the kind of clothing that feels relaxed yet refined. It’s quiet luxury at its best.
Conclusion – Old money brands for every budget
This list is not exhaustive but a good place to start. Remember that old money style can be achieved in the way you combine clean lines, natural fabrics, and soft colors that creates that calm, elegant feel. So if you have a lean budget or no budget, you can recreate timeless looks.
Whether your blazer is from Mango or Max Mara doesn’t matter as much as how you wear it. Keep your outfit simple, make sure it fits well, and take care of your clothes. Iron your shirts, polish your shoes, and choose timeless over trendy.
That’s the real secret of old money style is the elegant presence you carry with your outfits.
